We believe in the simple not the complex...

like Responsive Design, resize this screen, we've got you covered.

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  Teamwork

  Leave your ego at our door. Our best work is ahead of us.
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  Integrity

  Never compromise when it comes to doing what’s right.
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  Collaboration

  An idea is judged on merit, and all ideas are in play.
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  Fulfillment

  Love what you do and laugh out loud…even at yourself.

Building great digital experiences takes hard work – don’t be mislead by anyone that says different. Our firm is named Consensus because we believe gaining consensus is the most challenging part of any engagement. With budgets easily reaching into the millions and digital revenues far beyond that, how can you not plan?

Digital strategy is often the combination of several inputs. For each of our strategic engagements we pick and choose from the right ones in order to diagnose, distill, and innovate. These inputs include the following.

• Adaptive Brand Review

   Adaptive Brand is our assessment insuring the proper interaction across all of the properties in the digital eco-system. Key elements include dialog for authenticity, portability for content socialization, relevance for connection to user goals and consistency for delivering the brand’s messaging throughout the eco-system.

• Environmental Analysis

  The environmental analysis and assessment includes reviewing current interactive brand strategy, its position in the online space, and identifying gaps/issues in that strategy.

• Research

  Consensus performs research two ways – the first includes primary research of current stakeholders and site users. The second includes pulling social technographics of the identified primary and secondary site segments.

• User Stories

   User stories are short concrete descriptions of functionality considered from the perspective of the user. We develop user stories that capture key target audience requirements and map them to content and functionality needs across the entire digital eco-system.

Many Web designers become obsessed with look and feel—partly because it is an easy sell. While it is important that your site is on brand and looks great, its appearance is just one piece of the puzzle. The key is to identify your target user segments and implement a design that they find appealing, but insures user tasks, conversion goals and usability is strictly enforced.

• Information Architecture

   One of the first—and most important—steps to building a successful site begins by understanding the users mental model for each user segment. Once this is understood in the form of “user stories” a navigational model and wireframes (schematic diagrams that depict the structure, content and prominence of elements on each unique page-type) are created.

• Usability

  Our usability offering is comprised of two areas of expertise—expert review and user testing. An expert review is also known as a heuristic evaluation. In the web site review, we would attempt to accomplish relevant user goals and evaluate the experience against research-based criteria to uncover design flaws that prevent users from accomplishing their goals. This information would be evaluated and scored across 4 criteria – Value, Navigation, Presentation and Trust.

• Visual Design

  Our visual designers choreograph site behavior within pages. We capture the look, feel, and behavior of each unique screen within sketches and design comps, while incorporating our client’s feedback along the way. This process fosters consensus building and ensures an experience that serves both business objectives and user goals.

• Responsive Design

  Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.

Responsive design, blogs, virtual worlds, the mobile Web — the technology landscape is changing so fast that most business owners are struggling to keep up.

At Consensus, we don’t miss a single tech trend. We harness emerging technology — and drive results for our clients. Consensus invests our time and money in digital R&D. A result of this investment is captured in the our current technology tool set outlined below.

• Content Management

  Sitecore, Drupal and WordPress are flexible and extensive solutions that combine content management, blogging and media management all in one smartly organized and extensible framework

• e-Commerce

  Our choice for e-commerce is one of the most respected platforms available today – Magento.

  Magento provides an unprecedented administrative area providing our clients with the ultimate control over the presentation, content, and functionality of their e-Commerce sites.

• Video

   If video is important to your experience (and we hope it is), our platform of choice is Brightcove. As a Brightcove solutions partner, we are experts at uploading and encoding, organizing and creating a customized video experience.

• Tablets + Mobile

   Utilizing the core principles of responsive design, our solutions are specifically designed to deliver elegant experiences on tablets and mobile devices.

Collaborative DNA. We are a highly collaborative organization and Participatory Design is the leading principle for which our business was founded. We are uniquely situated to work seamlessly with your group.

Our Experience

Our collective experience includes a wide range of work for a variety of businesses, from start-ups to Fortune 500 companies. We focus on four primary verticals – Financial Services, Health, Luxury Brands and Technology – and our projects include brand enhancement, innovation and cost reduction. We thrive on constantly having new projects, new challenges, and new teams to work with. Some of the great companies we’ve worked with are listed below.

• Finance

   Did you know when polled, the top three ways consumers wanted to interact with their financial services firms via social media included 1) specials and promotions 2) customer services and 3) customer reviews. Contact us today and learn more about this audience and their digital needs.

• Healthcare

  One of the most fascinating trends taking place is the the use of online health research by “generation”. Gen Yers research out of curiuosity, Gen Xers trust the medical community and health plans while seniors are concerned with the accuracy of online health content.

• Luxury Brands

   2012 will continue to see significant scrutiny around multi-channel marketing, investment in mobile and tablet devices and revised expectations in the role of social media and online purchasing. Is your team ready to tackle the challenge of multi-channel, digital marketing?

• Technology

  Marketing to a technology audience has never been more challenging. Brand democratization has de-valued the corporation’s ability to change their audiences’ behavior. Today, the CIO’s opinion, developer community and customer ratings are more persuasive than ever!