Web Content Management (WPM)
Implementing a web content management (WPM) solution doesn’t have to be over whelming, or even make you break a sweat. Here’s how. Continue Reading
User Goals
Successful online experiences enable users (i.e. customers, site visitors, etc.) to accomplish their goals. But oftentimes, in the design process, keeping users’ goals top-of-mind is no easy task.
Delta Airlines – User Focused Redsign
Earlier today I was booking travel from Boston to NYC and stopped at Delta.com along the way.
It has been a little while since I had been on the site, and truth-be-told, I only go there rarely. But on this case, I was pleasantly surprised. The imagery is Boston (my current location), the homepage copy is about traveling from Boston, and there are immediate and easy tools to booking a flight.
Continue Reading
The Soul of a LiquidBrand
Recently I heard someone say that their company lacked a soul Continue Reading
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