Comments for http://www.consensusinteractive.com Tue, 29 Jun 2010 14:16:55 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on OpEd: Future of Social Media Monitoring (Listening) Landscape by Mark http://www.consensusinteractive.com/oped-future-of-social-media-monitoring-listening-landscape/#comment-151 Mark Tue, 29 Jun 2010 14:16:55 +0000 http://www.consensusinteractive.com/?p=1459#comment-151 Hi Lauren. Thanks for weighing in. I put you in both categories as I think Radian6 is good for pure monitoring as well engagement. The fact that you have integrated the two together is one of the reasons so many organizations choose to work with Radian6. Thanks for the clarification and noting the desktop integration. Hi Lauren. Thanks for weighing in. I put you in both categories as I think Radian6 is good for pure monitoring as well engagement. The fact that you have integrated the two together is one of the reasons so many organizations choose to work with Radian6. Thanks for the clarification and noting the desktop integration.

]]> Comment on OpEd: Future of Social Media Monitoring (Listening) Landscape by Lauren Vargas http://www.consensusinteractive.com/oped-future-of-social-media-monitoring-listening-landscape/#comment-150 Lauren Vargas Tue, 29 Jun 2010 14:01:46 +0000 http://www.consensusinteractive.com/?p=1459#comment-150 Mark, you are spot on about the industry maturing. Organizations are expecting more from the tools and integration with traditional systems. Thank you for the shout out. To clarify, the engagement functionality is included in the listening/monitoring dashboard. Current customers are now receiving access to our Engagement Console that links into the dashboard and is a desktop app that aids in real-time engagement. Happy to answer any questions in the future. We have a lot to chew on at the present in this industry. Lauren Vargas Sr. Community Manager at Radian6 @VargasL Mark, you are spot on about the industry maturing. Organizations are expecting more from the tools and integration with traditional systems. Thank you for the shout out. To clarify, the engagement functionality is included in the listening/monitoring dashboard. Current customers are now receiving access to our Engagement Console that links into the dashboard and is a desktop app that aids in real-time engagement. Happy to answer any questions in the future. We have a lot to chew on at the present in this industry.

Lauren Vargas
Sr. Community Manager at Radian6
@VargasL

]]> Comment on OpEd: Future of Social Media Monitoring (Listening) Landscape by Mark http://www.consensusinteractive.com/oped-future-of-social-media-monitoring-listening-landscape/#comment-147 Mark Fri, 25 Jun 2010 20:34:36 +0000 http://www.consensusinteractive.com/?p=1459#comment-147 Great wiki, and fairly comprehensive list of social media monitoring tools: http://wiki.kenburbary.com/ Great wiki, and fairly comprehensive list of social media monitoring tools: http://wiki.kenburbary.com/

]]> Comment on OpEd: Future of Social Media Monitoring (Listening) Landscape by Maria Ogneva http://www.consensusinteractive.com/oped-future-of-social-media-monitoring-listening-landscape/#comment-146 Maria Ogneva Fri, 25 Jun 2010 20:16:39 +0000 http://www.consensusinteractive.com/?p=1459#comment-146 Hi Mark, Thanks for the Attensity shoutout! You are absolutely right, we are nearing maturation and commoditization of simple listening platforms. Now listening platforms are being scooped up and integrated as part of a broader SCRM effort - case in point, we (Biz360) got acquired by Attensity, and Scout Labs got acquired by Lithium, and Filtrbox got acquired by Jive. And this is just this year :) Quick side note - with the Attensity Analyze engine, we are also part of the research group - we help bubble up trends so that you not only know sentiment towards your product, but also what's driving that sentiment, based on text analytics (this is a brief overview http://www.youtube.com/user/attensity#p/a/u/0/g8jgz7xX8Q0) Cheers! - Maria, Attensity Group @themaria Hi Mark,

Thanks for the Attensity shoutout! You are absolutely right, we are nearing maturation and commoditization of simple listening platforms. Now listening platforms are being scooped up and integrated as part of a broader SCRM effort – case in point, we (Biz360) got acquired by Attensity, and Scout Labs got acquired by Lithium, and Filtrbox got acquired by Jive. And this is just this year :)

Quick side note – with the Attensity Analyze engine, we are also part of the research group – we help bubble up trends so that you not only know sentiment towards your product, but also what’s driving that sentiment, based on text analytics (this is a brief overview http://www.youtube.com/user/attensity#p/a/u/0/g8jgz7xX8Q0)

Cheers!

- Maria, Attensity Group
@themaria

]]> Comment on OpEd: Future of Social Media Monitoring (Listening) Landscape by Mark http://www.consensusinteractive.com/oped-future-of-social-media-monitoring-listening-landscape/#comment-145 Mark Fri, 25 Jun 2010 20:07:18 +0000 http://www.consensusinteractive.com/?p=1459#comment-145 Thanks Erin and no problem. And as you mentioned to me independently, ScoutLabs is one of the recent lists of acquisitions that have taken place. I should have mentioned that in the article, but just for clarity sake, ScoutLabs is part of Lithium, a provider of Social CRM tools. This is also a good example of listening incorporated into broader business applications. Here is a link to their press release: http://www.scoutlabs.com/2010/05/11/scout-labs-to-be-acquired/ By the way...I absolutely share in your excitement around the role of listening and how it empowers both consumers and organizations. Thanks Erin and no problem. And as you mentioned to me independently, ScoutLabs is one of the recent lists of acquisitions that have taken place. I should have mentioned that in the article, but just for clarity sake, ScoutLabs is part of Lithium, a provider of Social CRM tools. This is also a good example of listening incorporated into broader business applications.

Here is a link to their press release: http://www.scoutlabs.com/2010/05/11/scout-labs-to-be-acquired/

By the way…I absolutely share in your excitement around the role of listening and how it empowers both consumers and organizations.

]]> Comment on OpEd: Future of Social Media Monitoring (Listening) Landscape by Erin Korogodsky http://www.consensusinteractive.com/oped-future-of-social-media-monitoring-listening-landscape/#comment-144 Erin Korogodsky Fri, 25 Jun 2010 19:55:22 +0000 http://www.consensusinteractive.com/?p=1459#comment-144 Thanks for including Scout Labs in your comments and research. We agree with you - listening is just the first step. Engagement and action are the second - a place were many companies are paralyzed. Common questions that swirl are "what should I monitor?" "what should I do with it?" "Who is authorized to answer?" What's exciting is how *social* all of this becoming - consumers are not paralyzed. Just the opposite in fact - they're mobilized and their voice is only getting louder. Today, consumers share not just opinions but also resources to solve problems. They help on a company's behalf, because they enjoy helping. Simple as that. Additionally, consumers expect their companies of choice to not just listen, but demonstrate that they authentically care. There's no doubt that we're at a tipping point. Thank you for outlining some of the tools that companies will rely on to handle this transition. Thanks for including Scout Labs in your comments and research. We agree with you – listening is just the first step. Engagement and action are the second – a place were many companies are paralyzed. Common questions that swirl are “what should I monitor?” “what should I do with it?” “Who is authorized to answer?”

What’s exciting is how *social* all of this becoming – consumers are not paralyzed. Just the opposite in fact – they’re mobilized and their voice is only getting louder. Today, consumers share not just opinions but also resources to solve problems. They help on a company’s behalf, because they enjoy helping. Simple as that. Additionally, consumers expect their companies of choice to not just listen, but demonstrate that they authentically care.

There’s no doubt that we’re at a tipping point. Thank you for outlining some of the tools that companies will rely on to handle this transition.

]]> Comment on OpEd: Future of Social Media Monitoring (Listening) Landscape by Mark http://www.consensusinteractive.com/oped-future-of-social-media-monitoring-listening-landscape/#comment-143 Mark Fri, 25 Jun 2010 19:52:16 +0000 http://www.consensusinteractive.com/?p=1459#comment-143 Thanks Sheldon. It definitely seems like Sysomos fits well into the our first two buckets: monitoring and engaging. It would be great to take a closer look at the MAP program to see if it is more an extension of monitoring or actually a better fit for the researching category. Thanks again for the comment. Thanks Sheldon. It definitely seems like Sysomos fits well into the our first two buckets: monitoring and engaging. It would be great to take a closer look at the MAP program to see if it is more an extension of monitoring or actually a better fit for the researching category. Thanks again for the comment.

]]> Comment on OpEd: Future of Social Media Monitoring (Listening) Landscape by 40deuce http://www.consensusinteractive.com/oped-future-of-social-media-monitoring-listening-landscape/#comment-141 40deuce Fri, 25 Jun 2010 15:44:01 +0000 http://www.consensusinteractive.com/?p=1459#comment-141 Hey Mark, This is a great breakdown of ways companies can use social media monitoring services. I would also invite you to check out Sysomos as an option for social media monitoring and analytics at http://sysomos.com. Our Heartbeat program will provide everything you need for monitoring and engaging while our MAP program is great for research and analytics. Cheers, Sheldon, community manager for Sysomos Hey Mark,

This is a great breakdown of ways companies can use social media monitoring services.
I would also invite you to check out Sysomos as an option for social media monitoring and analytics at http://sysomos.com. Our Heartbeat program will provide everything you need for monitoring and engaging while our MAP program is great for research and analytics.

Cheers,

Sheldon, community manager for Sysomos

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