Competitive benchmarking help us understand what users currently experience from direct competitors and potentially similar, but cross-industry experiences.

This benchmarking focuses on isolating best practices, areas of innovation,  worst practices and most importantly, what it all means for your digital presence. This is typically more than reviewing just a Web site, but understanding how competitors use social networking, incorporate social functionality, connect with other channels, and holistically serve customers.

We have two goals with competitive benchmarking–first, identify blue ocean strategies, and second, understand the minimum level of competitive requirements.