Building great digital experiences takes hard work – don’t be mislead by anyone that says different.

Our firm is named Consensus because we believe this is the most challenging part. With eBusiness budgets easily reaching into the millions and digital revenues far beyond that, how can you not plan?

Digital strategy is often the combination of several inputs. For each of our strategic engagements we pick and choose from the right ones in order to diagnose, distill, and innovate. These inputs include:

SStakeholder Interviews. Consensus conducts individual in-take and team-based strategy sessions to understand statements of business value for an engagement. This includes the short, medium and long term needs. This includes our client’s overall strategy, audience focus, brand architecture and key processes.

2Secondary Research. Consensus will review available secondary research sources. This involves the summary, collation and/or synthesis of existing client/audience research and other public sources such as research from firms like Forrester Research, Yankee Group, etc.

WWeb Analytics. For each engagement, we have a unique set of challenges to overcome, and knowing where to look and what to look for is half the battle. Some metrics of importance may include Single Access Ratio (SAR), and Segmented Conversion Rate (SCR), while other cases focus on navigation paths and content engagement.

CCompetitive Benchmarking. This benchmarking focuses on isolating best practices, areas of innovation, worst practices and most importantly, what it all means for your digital presence. This is typically more than reviewing just a Web site, but understanding how competitors use social networking, incorporate social functionality, connect with other channels, and holistically serve customers.

PPersona Development. Behavioral Segmentation? Personas? Usage Scenarios? These terms mean different things to different people. For Consensus a persona is a data-driven composite of what we know about an audience segment.

UUser Goal Index. In order to keep end-user goals top-of-mind during the design process, we use a User Goal Index (UGI) modeling format that captures key target audience insights and maps them to content and functionality needs across all digital channels.