Consensus conducts individual and team-based stakeholder sessions to understand statements of business value for an engagement. This includes the short, medium and long term needs. This includes our client’s overall strategy, audience focus, brand architecture and key processes.

From these meetings, we form a set of statements that inform the digital vision and help Consensus consider what types of innovation to achieve (i.e. what is the potential and how can we get there).

In these strategy sessions we often get asked, “will you use what we tell you against us?” The answer is YES. A documented set of business objectives, audience goals and potential platforms is the foundation to any project’s success.

These activities will serve as the platform for future communications and messaging and will help ensure that our teams are on the same page when articulating the company’s digital strategy to the market.