Why Audience Motivators Matter The Most

In our long history of building digital experiences, we know the most critical factor in creating a successful digital strategy is a deep understanding of our audience. It’s not enough, however, to understand our audiences’ demographics, their personas, or even customer segments.

In order to “build the right thing” for our audience, it’s not enough to understand what our audiences need; we need to understand why they need it.

Why motivation matters

When we know why our audience needs or wants something, we can identify the hidden motivations that drive our audiences’ behaviors. And that knowledge can drastically change the product, the campaign, and/or other solutions we might develop.

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EdTech – Turning Market Research into a User Experience

When Education Week wanted to transform their digital presence, Consensus was tasked to develop a digital strategy that would elevate their content capabilities, greatly enhance the user experience and help drive their mixed revenue model.

The key to any successful Digital Strategy is knowing (and weighting) an audience, understanding a client’s business goals and combining these with the ability to imagine an amazing experience. At Consensus, we base all of our recommendations on research – our scored methodology instills confidence in our clients that any new digital experience will assist with growth and a more purposeful brand.

For Education Week, we delved into the research, conducting over 40 stakeholder interviews, surveying five core audience segments and performing an environmental assessment. Armed with these insights, we put them to use in defining a set of scored recommendations – and this is where things get interesting. We applied two different models, creating two very different views of our target audiences and the recommendations to support their goals.

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App development & the Headless CMS: Our Story

In our earlier post, Why the Headless CMS Changes Everything, we discussed the rise of the “Headless CMS” and its notable impact across emerging technologies. Since this time, we’ve implemented “headless” solutions across a number of projects. While each project capitalizes on the benefits associated with a headless approach, one of our most exciting projects is an iOS-based sales application.

With the goal of driving sales efforts, our client asked Consensus to develop an application that would empower their sales force to compare pricing and services against their competition in real-time, at the point of sale. Our teams partnered to strategize, design, and develop this new application, centered around a headless approach. Read more

User Story Workshops

Successful online experiences enable users (i.e. customers, site visitors, etc.) to accomplish their goals. But oftentimes, in the design process, keeping users’ goals top-of-mind is no easy task.

To overcome this hurdle there is a simple yet effective exercise that ends with what we call a User Story Index. By the name alone you can derive two important facts about the exercise: it is about users (or site visitors) and what they want to accomplish when visiting a Website.

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4 Content Marketing Investments You Need to Make in Q4

The best content marketing assets you can invest in to maximize your ROI in 2018.

We’re embracing red wine and cashmere season here at Consensus. We’re also embracing the beginning of Q4 and our many clients who are looking for ways to “use it or lose it “—their year-end budgets, that is.

For us, 2017 has been the year of Content Marketing. We conceived and created a lot of fabulous infographics, social animations, case studies and thought leadership content for our clients.

And then we watched all that smart content convert into leads.

So, if you’re thinking about how you can spend the rest of your 2017 budget, we’ve got some ideas:

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Lifespan Health System: An Award-Winning Digital Strategy to Support a Growing Hospital System

How we created a successful digital strategy, and award-winning homepage, for a hospital system, merging its network of websites into one coherent, empowering experience to drive patient volume and brand trust.

When it comes to picking a hospital, 77% of patients use search engines prior to booking an appointment. And before they convert, patients will typically search on symptoms and condition terms.

As the healthcare industry experiences more consolidation between healthcare and providers, creating streamlined digital experiences that satisfy patients’ expectations is a growing challenge for marketers who count on their website to drive patient volume.

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Design Truths: Trends That Actually Work, and Some That Don’t

Both designers and companies want to be at the forefront of design trends to stay relevant in this rapidly changing world. However some trends that we have adopted really aren’t as amazing as we think. While there are some design fads that are and benefit the company’s brand. But very few companies have instituted them. In the same token, companies don’t want to invest time into testing these patterns on their websites. They want something fast and something safe which tends to lend itself to design trends that aren’t super great that are used over and over again.

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