Why Audience Motivators Matter The Most
In our long history of building digital experiences, we know the most critical factor in creating a successful digital strategy is a deep understanding of our audience. It’s not enough, however, to understand our audiences’ demographics, their personas, or even customer segments.
In order to “build the right thing” for our audience, it’s not enough to understand what our audiences need; we need to understand why they need it.
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Headless CMS – The Ultimate Cross-Platform Solution
A Headless CMS is a back-end-only content management system where the content is stored and delivered through an API without a default front-end system or presentation layer.
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Consensus Interactive Receives Boston Award
Boston Award Program Honors the Achievement BOSTON December 20, 2022 — Consensus Interactive has been selected for the 2022 Boston Award in the Marketing Agency category by the Boston Award Program. Each year, the Boston Award Program identifies companies we believe have achieved exceptional marketing success in their local community and business category. These..
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Clutch Recognizes Consensus Interactive Among Boston’s Top Web Designers for 2022
Clutch Recognizes Consensus Interactive Among Boston’s Top Web Designers for 2022 At Consensus Interactive, loving the experience is part of our DNA. It’s the single thread that brings us together each day. It’s about delivering an experience that delights from the start of ideation through rounds of strategy, creativity, and content and ultimately provides..
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How to Select the Right Web Design Partner
How to Select the Right Web Designing Partner Choosing the right web designing partner for your business is an important decision. The website’s look and how it interacts with customers, visitors, clients, etc., are critical factors in determining its success, and an experienced web designing partner can come in handy. When it comes to web..
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Consensus Named Best User Experience Group in Boston
Expertise, a B2B marketplace locating and verifying the best local experts for the job, unveiled the top UX Designers in Boston. These design agencies improve customer interactions, improve time on site and increase revenue. These trends align with current emerging tech advances and reflect the new expectations that consumers have from businesses. To learn more..
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Consensus Named Top Massachusetts Web Design Company
DesignRush determined the best Massachusetts website design companies who can help brands grow online while utilizing the latest digital trends.
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Consensus wins eHealthcare Leadership Awards for Design / UX
Winners of the eHealthcare Leadership Awards were announced on October 25, at a special keynote presentation at the 21st Healthcare Internet Conference in Austin, Texas. Over 200 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications. A total of 116 individuals familiar with healthcare and the internet judged the..
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The Headless CMS: Our Story
With the goal of driving sales efforts, our client asked Consensus to develop an application that would empower their sales force to compare pricing and services against their competition in real-time, at the point of sale. Our teams partnered to strategize, design, and develop this new application, centered around a headless approach.
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User Story Workshops
Successful online experiences enable users (i.e. customers, site visitors, etc.) to accomplish their goals. But oftentimes, in the design process, keeping users’ goals top-of-mind is no easy task.
To overcome this hurdle there is a simple yet effective exercise that ends with what we call a User Story Index. By the name alone you can derive two important facts about the exercise: it is about users (or site visitors) and what they want to accomplish when visiting a Website.
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