Media Strategy

Consensus Interactive fully understands the highly competitive nature of the online marketplace. It is our goal to develop a lucrative SEO program that drives revenue through your website.

As you may or may not be aware, organic search listings have a click-through rate of 90% when compared with paid search advertising, which has a 2% click-through rate on average. Although paid search advertising can generate high revenues, SEO guarantees long-term online marketing success and a lower cost per acquisition throughout the life of your business.

Capabilities

At Consensus, loving the experience is part of our DNA – it’s where we come from.

Media Strategy

Development of an overall digital strategy is based both on business needs as well as Social Technographics. This research approach, as well as Social Listening allows us to factor in business needs and overall brand sentiment with the information we need to properly target desired leads.

Paid Search

We offer full service campaign management for paid search campaigns, including messaging strategy and ad copy writing, keyword research and strategic campaign implementation, and ongoing campaign monitoring.

Display Advertising

We understand that a large part of marketing and advertising comes through social platforms, which is why we also support Facebook/social advertising. We also support the implementation of targeted display advertising campaign, by interest group, direct ad buy, or retargeting.

Marketing Automation

Using high quality marketing automation tools such as Hubspot and Marketo assist in creation of top-mid funnel marketing to assist in lead generation, lead nurturing, and list management. We also focus on behavior based lead scoring and dynamic database segmentation.

Email Marketing

Our team creates services pertaining to email design and creative copy, along with coding HTML emails or email templates built to be editable by the email service provider of your choice. Our email marketing strategy includes list segmentation, personalization, an overall messaging plan, and email analytics.