Consensus Interactive

Harvard Medicine – Tablet Relaunch Campaign

For the relaunch of its tablet app, Harvard Medicine Magazine asked Consensus to develop the messaging strategy and creative for a print and display ad campaign.

We created a stunning set of visual assets integrating one of the magazine’s most popular covers with direct calls to action to download the app. We used red as our highlight and call-to-action color since studies have shown it stimulates action and consistently works well as a CTA color online. And of course, to maximize trust and recognition, integrated the Harvard Medicine School logo across all ad creative, which included standard IAB digital ad units, print advertisements for an industry publication, and print belly bands.

HARVARD MEDICINE
  • CLIENT

    Harvard Medicine

  • YEAR

    2018

  • SERVICES

    Research, Content Strategy, Creative

  • TECHNOLOGY

    Print 🙂

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