Content Marketing + Creative

[ut_header style=”pt-style-2″ title=”Blackboard Collaborate”]When Blackboard was looking to drive adoption of its Collaborate video conferencing software in the higher education space, they asked us to develop a content marketing and digital media campaign that would drive awareness, consideration, and ultimately, leads. It came together as follows:

• Ideation + Visual System focused on imaging the ideal virtual classroom, complete with images of the improved Collaborate experience.
• Content Marketing plan, complete with thought leadership “offers” designed to generate leads, educate the audience, and engender a stronger sense of loyalty among higher education leaders.
• Omni-channel campaign targeting IT and Faculty in Higher Education, including highly-targeted social media placements, print ads in niche publications, and display advertising.

Our campaign resulted in higher than average CTRs and an arsenal of high-quality, beautifully-designed thought leadership content that Blackboard can use in a variety of channels and platforms. [/ut_header]

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Leads
[ut_count_up caption_text_transform=”uppercase” to=”506″ caption_font_size=”14px” desccolor=”#666666″ color=”#86b800″ css=”.vc_custom_1501534578020{background-color: rgba(183,183,183,0.01) !important;*background-color: rgb(183,183,183) !important;}” counter_color=”#000000″]Conversions in the first 3 weeks[/ut_count_up]
conversion
[ut_count_up caption_text_transform=”uppercase” to=”13″ color=”#86b800″ desccolor=”#666666″ caption_font_size=”14px” counter_color=”#000000″]% Conversion Rate[/ut_count_up]
Click
[ut_count_up caption_text_transform=”uppercase” to=”2.5″ caption_font_size=”14px” color=”#86b800″ desccolor=”#666666″ counter_color=”#000000″]Times higher CTR compared to IT Paid Search Benchmarks[/ut_count_up]
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