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Content Marketing + Creative

[ut_header style=”pt-style-2″ title=”Boldchat by LogMeIn”]When BoldChat by LogMeIn wanted to drive awareness of its customer engagement solution among enterprise buyers, we suggested a Content Marketing campaign that would position them as thought leaders in the customer service marketplace. We designed a 3-month long campaign with 2 key content offers, and 3 additional “snackable” content assets that could be used in an email nurture campaign, in social media, and elsewhere in the sales cycle.

Positioned as “The Art & Science of Customer Engagement,” our thought leadership campaign took shape as follows:

– Gorgeous and unexpected visual system stands out and
resonates with the sophisticated enterprise buyer, while promoting BoldChat’s unique brand look and feel

– 5 thought leadership assets target prospects at top-of-funnel buying stages, positioned to educate potential buyers and ultimately generate leads

– Highly tailored selection of channels, programmatic ad placement and behavioral targeting[/ut_header]

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Leads
[ut_count_up caption_text_transform=”uppercase” to=”3.1″ caption_font_size=”14px” desccolor=”#666666″ color=”#86b800″ css=”.vc_custom_1501534927770{background-color: rgba(183,183,183,0.01) !important;*background-color: rgb(183,183,183) !important;}” counter_color=”#000000″]times higher than avg. engagement rate for Facebook content[/ut_count_up]
conversion
[ut_count_up caption_text_transform=”uppercase” to=”2.5″ color=”#86b800″ desccolor=”#666666″ caption_font_size=”14px” counter_color=”#000000″]times higher CTR than Display Ad industry standards[/ut_count_up]
Click
[ut_count_up caption_text_transform=”uppercase” to=”69″ caption_font_size=”14px” color=”#86b800″ desccolor=”#666666″ counter_color=”#000000″]% increase over client’s previous benchmarks[/ut_count_up]
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[ut_image_gallery thumbnail_size=”large” grid=”2″ gap=”40″ animate_once=”yes” delay_animation=”true” gallery=”4530,4529,4602,4527″ effect=”fadeIn”]