IDEXX Laboratories is the leader in veterinary diagnostics and IT solutions. It was only appropriate the launch of the product IDEXX Neo, a ground-breaking software for veterinary practice management had its own distinguished website. Consensus was tasked with launching a new product alongside IDEXX and all that encompasses a new brand to market. This included iterations of product naming, logo design, typography, color palette, and overall mood and tone of the website which emulates the Neo product.

Project Highlights

• Product naming and branding
• PHP based content management system
• HubSpot integration for lead generation
• Custom social brand animation
• Paid search advertisement campaign