Golf Channel’s Last Minute Golfer is the Golf Channel’s answer to helping golfers find last-minute tee times and deals. When the Golf Channel decided to launch a website to promote their new app, they asked Consensus to create a highly visual experience along with a refresh of the Last Minute Golfer brand to appeal to the younger, active golfer.
Spontaneous, clever, irreverent, and succinct, the Last Minute Golfer brand demanded an intuitive, luxurious look and feel. We conceived and designed a brand new logo designed to work across all channels, including in the app store, online, as well as TV and print advertisements. Our site design showcased the app and the reasons to believe in it, along with social proof in the form of testimonials.