Lifespan Health System

“I have to admit I was always skeptical of working with agencies… it took all of 1 second to realize I HAVE TO WORK WITH CONSENSUS!!!”

Lifespan, Rhode Island’s first health system, partnered with Consensus to bring together its disparate websites into one cohesive online brand presence and to solve the challenges they faced with an inefficient legacy content management system. We launched a completely new design that is not only reflective of the new health care system positioning in the marketplace comprised of 6 hospitals, over 150 practice locations, and hundreds of Centers and Services, with over 1800 doctors, but also is powered by a robust Acquia Drupal content management solution.

Our job was to design a completely modern, engaging digital experience that seamlessly integrated ~14 separate websites and microsites that would drive patient volume, enhance the Lifespan brand, and improve patient satisfaction. Our comprehensive research and discovery process uncovered the following key user goals among patients, doctors and internal stakeholders:

  • Find a Doctor
  • Plan My Visit
  • Update and Locate Patient Records
  • Pay My Bill
  • Request an Appointment
  • Learn about Conditions and Treatments

Lifespan Health Systems


• 32% increase in page views
• 22% increase in appointment requests
• organic search increased 23.5%

Project Type:



Digital Strategy, IA/UX, Creative, Content Marketing