3 Key Differentiators with Sitecore 9
2. Cloud Strategy. With more and more clients turning to the security and ROI of the cloud, Sitecore Cloud on Azure offers great efficiency in your ability to deploy and scale infrastructure on demand, while reducing on-premise costs.
3. Machine Learning. Cortex is the machine learning module inside Sitecore 9, and it seeks to take good advantage of the wealth of data collected by the xDB (facilitated of course by xConnect!), directly within the product. There are so many places in marketing workflows where tasks can be automated – and made more intelligent – with machine learning and rich behavioral data.